Hello! Welcome.
I'm a senior copywriter based in Oslo, and here are some of my favorite projects.
Chase UK | See What Your Money Can Do
Chase wanted people to know that their app can do tons of useful stuff: spending tools, savings, investments... time travel. That one's actually my favorite. So we used time travel to show people exactly what their money can do for them.
Agency: droga5
Directed by Gary Freedman
Ballantine's Light | Half an Ad
The simple or obvious ideas are sometimes the best. Like with this one; when you have a drink with half the alcohol, you make half an ad.
Agency: Crispin Porter + Bogusky
Directed by Jones
Channel 4 | The Handmaid's Tale
To dramatize the totalitarian patriarchy of fictional Gilead—and get people to watch season two of the show on Channel 4—we wrapped the UK's largest daily paper in this authoritarian directive.
LSEG | Beyond the Name
Went from pitch win to a global campaign, made to get financial heads reappraising the London Stock Exchange Group. Turns out there's a lot more to say about LSEG than just stocks in London. So we said it all, on TV, social, print, press, black cab and streetcar.
Agency: droga5
Directed by Mackenzie Sheppard
The Glenlivet | Posters
A handful of bold and quirky posters that extol the virtues of our favorite vice.
Agency: Crispin Porter + Bogusky
Amazon | The Deals You've Been Dreaming Of
Sometimes the things you've been wanting just speak to you, you know?
Agency: droga5
Directed by Jeff Low
IKEA | Radio
Some radio spots I wrote for IKEA's return-to-school and summer sale campaigns, with their simple, matter-of-fact tone of voice.
Agency: Mother
Philips | Goodbye Old Mop, Hello OneUP
A film to launch Philips' latest electric mop, the mop to end all mops. Which obviously results in a mop-and-bucket rapture, now that old ones are no longer needed. Developed over many months from a script by the sparkling Alex & Flo.
Agency: droga5
Directed by Karien Cherry
Ballantine's Bourbon 7 | Scotch Spirit, American Flavor
Ballantine's wanted to dramatize how their newest whisky was distilled in the Highlands, yet finished in casks from the U.S. Which resulted in this smooth-sipping film transforming a Scottish pub into an American dive bar. (Devised at CP+B shortly before I left for droga, Manu & Gonza graciously saw this one through.)
Agency: Crispin Porter + Bogusky
Directed by Thomas James
Here's how it all came together to shoot the ad in one take.
As a creative, I've spent time at places like Mother, Channel 4, CP+B and droga5, working to make people care as much as they physically can about brands like Ballantine's, Amazon, IKEA, Chase and many more.
I write campaigns, platform ideas, manifestos, taglines, endlines, sublines, straplines, scripts and spots. Single-minded propositions and positioning statements. Quips, skits, blurbs, noises. And advertorials for fenestration (ask me the difference between a conservatory and an orangery.) In English, eller på norsk.
I even write emails ↓
Alex.overland1@gmail.com
+47 98683574